We’re Glad You’re Here.
Welcome to the General Motors dedicated Diverse Owned Media Hub — a space for sharing meaningful content, thought-leadership, programming, and continued dialogue. General Motors remains committed to our approach to diverse relationships through our stated action plan, which supports engagement, economic empowerment, and sustainable growth for diverse media.
Hello!
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Mary Barra |
Heather Stewart |
Tarshena Armstrong |
GM continues to build our legacy of leadership by helping diverse suppliers advance. Our diverse media and marketing team is committed to our pledge to help drive equitable and sustainable growth in the industry.
To learn more about the team, click here.
Success begins with a vision
General Motors would like to share our strategic principles for the continued evolution of our marketing approach:
1
Plan On Audience:
Be the most audience obsessed marketer in the category, putting the “person” at the center of media planning, buying and measurement.
2
Breakthrough In Culture:
Engage at the true intersection of our brands and culture – prioritizing purpose, passions and placements that natively connect over typical channel selection.
3
Win On Experiences:
Deliver frictionless experiences for prospects, shoppers and customers that are more personalized, connected and contextual than ever before
Our vision is to unlock value via media to build a dynamic, people-based marketing engine that achieves greater cultural impact, and share growth.